The Shop Vancouver
Vancouver, BC Canada
A grassroots skateboard company aiming to bring an authentic perspective to the Canadian market.
Skateboarding is about taking chances and fighting through pain and frustration to land even a single trick. I worked with Chance to develop a concept that expresses this aspect of skateboarding in an adventurous way. The inspiration came from early American legends and embellished characters that embodied the “Man vs. Wild” ambition of young men. All hand drawn, these illustrations convey a simple and gritty aesthetic of a time gone by.